P\u00ebr m\u00eb shum\u00eb se dy dekada, m\u00ebnyra si njer\u00ebzit blejn\u00eb online ka qen\u00eb pothuajse e pandryshueshme: k\u00ebrko, hap disa faqe interneti, krahaso produkte, lexo review dhe m\u00eb pas vendos n\u00ebse do t\u00eb blesh apo jo. I gjith\u00eb interneti modern i konsumit \u00ebsht\u00eb nd\u00ebrtuar mbi k\u00ebt\u00eb ritual.<\/p>\n
Ajo q\u00eb Google prezantoi k\u00ebt\u00eb jav\u00eb n\u00eb konferenc\u00ebn e saj I\/O 2026 mund t\u00eb jet\u00eb fillimi i fundit t\u00eb k\u00ebtij modeli.<\/p>\n
Me lan\u00e7imin e \u2018Universal Cart\u2019 dhe integrimin e tij me asistentin AI Gemini Spark, Google po nd\u00ebrton nj\u00eb sistem ku inteligjenca artificiale k\u00ebrkon, krahason dhe blen n\u00eb emrin tend dhe kjo duket se do t\u00eb \u00a0ndryshoj\u00eb gjith\u00e7ka.<\/p>\n
Universal Cart funksionon si nj\u00eb karroc\u00eb virtuale dhe unike blerjesh q\u00eb ndjek p\u00ebrdoruesin n\u00eb t\u00eb gjith\u00eb ekosistemin e Google, nga Search te Gemini, YouTube dhe Gmail. N\u00eb praktik\u00eb, kjo do t\u00eb thot\u00eb se nj\u00eb produkt mund t\u00eb shtohet n\u00eb karrocen virtuale t\u00eb blerjeve produktin q\u00eb shfaqet nga nj\u00eb video n\u00eb YouTube, nga nj\u00eb k\u00ebrkim n\u00eb Google apo nga nj\u00eb rekomandim i Gemini, pa pasur nevoj\u00eb q\u00eb p\u00ebrdoruesi t\u00eb hyj\u00eb fare n\u00eb website-in e brandit.<\/p>\n
Kjo \u00ebsht\u00eb si t\u00eb kalosh nga nj\u00eb qend\u00ebr tregtare ku hyn n\u00eb shum\u00eb dyqane t\u00eb ndryshme, n\u00eb nj\u00eb supermarket ku dikush tjet\u00ebr zgjedh produktet p\u00ebr ty dhe ti vet\u00ebm konfirmon blerjen.Pjesa m\u00eb e r\u00ebnd\u00ebsishme nuk \u00ebsht\u00eb karroca virtuale, por AI q\u00eb q\u00ebndron pas saj.<\/p>\n
Google po e shtyn internetin drejt asaj q\u00eb industria e quan \u2018agentic commerce\u2019: nj\u00eb model ku p\u00ebrdoruesi nuk b\u00ebn m\u00eb blerje online n\u00eb m\u00ebnyr\u00eb aktive, por delegon vendimmarrjen te inteligjenca artificiale.<\/p>\n
N\u00eb vend q\u00eb t\u00eb kalosh or\u00eb duke k\u00ebrkuar produktin m\u00eb t\u00eb mir\u00eb, AI monitoron tregun 24 or\u00eb n\u00eb dit\u00eb, kontrollon stokun, krahason \u00e7mimet, analizon p\u00ebrputhshm\u00ebrin\u00eb mes produkteve dhe pret momentin optimal p\u00ebr t\u00eb bler\u00eb.<\/p>\n
Praktikisht, blerja online kthehet nga nj\u00eb aktivitet njer\u00ebzor n\u00eb nj\u00eb proces automatik dhe k\u00ebtu fillon revolucioni i v\u00ebrtet\u00eb.<\/p>\n
P\u00ebr vite me radh\u00eb, ekonomia e internetit \u00ebsht\u00eb nd\u00ebrtuar mbi klikimin. Brandet investuan miliarda n\u00eb SEO, reklama dhe optimizim p\u00ebr t\u2019u renditur sa m\u00eb lart n\u00eb Google Search. Q\u00ebllimi ishte i thjesht\u00eb: t\u00eb sillnin p\u00ebrdoruesin n\u00eb website-in e tyre. Por \u00e7far\u00eb ndodh kur p\u00ebrdoruesi nuk ka m\u00eb nevoj\u00eb t\u00eb vizitoj\u00eb website-in?<\/p>\n
N\u00ebse AI i Google mund t\u00eb zgjedh\u00eb produktin, ta krahasoj\u00eb dhe ta blej\u00eb direkt nga ekosistemi i vet, at\u00ebher\u00eb website-et e markave rrezikojn\u00eb t\u00eb reduktohen n\u00eb magazina digjitale q\u00eb furnizojn\u00eb algoritmin.<\/p>\n
Kjo mund t\u00eb jet\u00eb goditja m\u00eb e madhe ndaj \u2018open web\u2019 q\u00eb nga lindja e rrjeteve sociale sepse p\u00ebr her\u00eb t\u00eb par\u00eb, Google nuk po d\u00ebrgon trafik drejt internetit. Po e mban p\u00ebrdoruesin brenda vetes gjat\u00eb gjith\u00eb procesit t\u00eb konsumit.<\/p>\n
N\u00eb k\u00ebt\u00eb kuptim, Universal Cart duket m\u00eb shum\u00eb si tentativa e Google p\u00ebr t\u2019u b\u00ebr\u00eb \u2018Amazon-i universal\u2019 i internetit.<\/p>\n
Dallimi \u00ebsht\u00eb se Amazon kontrollon marketplace-in e vet, nd\u00ebrsa Google kontrollon pik\u00ebn hyr\u00ebse t\u00eb gjith\u00eb internetit. Me rreth 90% t\u00eb k\u00ebrkimeve t\u00eb t\u00eb gjith\u00eb bot\u00ebs online, kompania ka akses n\u00eb nj\u00eb sasi t\u00eb pashembullt t\u00eb dh\u00ebnash mbi sjelljen e konsumator\u00ebve, interesat, k\u00ebrkimet dhe q\u00ebllimet e blerjes.<\/p>\n
Kur kjo fuqi kombinohet me AI agents q\u00eb marrin vendime n\u00eb emrin e p\u00ebrdoruesit, lind nj\u00eb pyetja: kush kontrollon zgjedhjen?<\/p>\n
N\u00eb teori, AI premton t\u00eb zgjedh\u00eb gjithmon\u00eb produktin m\u00eb t\u00eb mir\u00eb p\u00ebr p\u00ebrdoruesin. Por n\u00eb realitet, kjo zgjedhje filtrohet nga algoritme t\u00eb nj\u00eb kompanie t\u00eb vetme q\u00eb kontrollon pothuajse gjith\u00eb rrug\u00ebn e konsumit online, nga k\u00ebrkimi dhe informacioni, deri te rekomandimi dhe blerja<\/p>\n
Kjo mund t\u00eb krijoj\u00eb nj\u00eb epok\u00eb t\u00eb re t\u00eb reklamimit digjital, ku brandet nuk do t\u00eb luftojn\u00eb m\u00eb p\u00ebr klikime nga njer\u00ebzit, por p\u00ebr preferenc\u00ebn e algoritmit. Pra, jo m\u00eb \u00a0\u2018SEO p\u00ebr njer\u00ebzit\u2019, por optimizim p\u00ebr agjente AI dhe ndoshta ky \u00ebsht\u00eb ndryshimi m\u00eb i madh i internetit modern: kalimi nga \u2018search engine\u2019 n\u00eb \u2018decision engine\u2019.<\/p>\n
P\u00ebr 25 vite, Google na ndihmoi t\u00eb gjenim internetin. Tani, duket se AI i tij po p\u00ebrgatitet ta z\u00ebvend\u00ebsoj\u00eb at\u00eb.<\/p>\n
\u2014 THELB,<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" P\u00ebr m\u00eb shum\u00eb se dy dekada, m\u00ebnyra si njer\u00ebzit blejn\u00eb online ka qen\u00eb pothuajse e pandryshueshme: k\u00ebrko, hap disa faqe interneti, krahaso produkte, lexo review dhe m\u00eb pas vendos n\u00ebse do t\u00eb blesh apo jo. I gjith\u00eb interneti modern i konsumit \u00ebsht\u00eb nd\u00ebrtuar mbi k\u00ebt\u00eb ritual. Ajo q\u00eb Google prezantoi k\u00ebt\u00eb jav\u00eb n\u00eb konferenc\u00ebn e […]<\/p>\n","protected":false},"author":2,"featured_media":3254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"tmauthors":[64],"class_list":["post-3253","post","type-post","status-publish","format-standard","has-post-thumbnail","category-teknologji"],"_links":{"self":[{"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/posts\/3253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3253"}],"version-history":[{"count":2,"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/posts\/3253\/revisions"}],"predecessor-version":[{"id":3256,"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/posts\/3253\/revisions\/3256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/media\/3254"}],"wp:attachment":[{"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3253"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Ftmauthors&post=3253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}