{"id":3387,"date":"2026-06-02T12:37:48","date_gmt":"2026-06-02T12:37:48","guid":{"rendered":"https:\/\/thelb.al\/?p=3387"},"modified":"2026-06-04T09:58:21","modified_gmt":"2026-06-04T09:58:21","slug":"pse-zara-zgjodhi-napolin-per-koleksionin-e-saj-veror","status":"publish","type":"post","link":"https:\/\/thelb.al\/?p=3387","title":{"rendered":"Pse Zara zgjodhi Napolin p\u00ebr koleksionin e saj veror"},"content":{"rendered":"

Ka qytete q\u00eb sh\u00ebrbejn\u00eb si sfond dhe ka t\u00eb tjer\u00eb q\u00eb p\u00ebr shum\u00eb arsye marrin rol kryesor.<\/p>\n

P\u00ebr fushat\u00ebn e saj m\u00eb t\u00eb re, Zara ka vendosur t\u00eb mos tregoj\u00eb thjesht p\u00ebr koleksionin e saj t\u00eb fundit, por ta p\u00ebrcjell\u00eb p\u00ebrmes nj\u00eb atmosfere dhe p\u00ebr ta b\u00ebr\u00eb k\u00ebt\u00eb ka zgjedhur Napolin.<\/p>\n

N\u00eb videon e titulluar \u2018An Italian Summer Mood\u2019<\/em>, qyteti shfaqet ashtu si\u00e7 e njohin ata q\u00eb e duan v\u00ebrtet Italin\u00eb: plot drit\u00eb, zhurm\u00eb, eleganc\u00eb spontane dhe jet\u00eb. Deti, Vezuvi, rrugicat e ngushta, pallatet historike dhe ritmi i p\u00ebrditsh\u00ebm i qytetit b\u00ebhen pjes\u00eb e s\u00eb nj\u00ebjtit rr\u00ebfim me fustanet e holla, siluetat verore dhe frym\u00ebn e relaksuar t\u00eb koleksionit. Ajo q\u00eb e b\u00ebn fushat\u00ebn interesante \u00ebsht\u00eb fakti se Napoli \u00ebsht\u00eb kthyer n\u00eb \u2018personazh\u2019.<\/p>\n

P\u00ebr dekada, moda nd\u00ebrkomb\u00ebtare e ka lidhur estetik\u00ebn italiane me Milanon, kryeqytetin e industris\u00eb, ose me romantizmin e Rom\u00ebs dhe Firences. Por vitet e fundit, v\u00ebmendja \u00ebsht\u00eb zhvendosur gradualisht drejt jugut. Napoli nuk \u00ebsht\u00eb qyteti perfekt dhe ndoshta \u00ebsht\u00eb zgjedhur pik\u00ebrisht p\u00ebr k\u00ebt\u00eb. Qyteti ka nj\u00eb energji q\u00eb nuk mund t\u00eb kontrollohet apo t\u00eb stilizohet plot\u00ebsisht. Ka kontraste. \u00cbsht\u00eb nj\u00eb nga qytetet m\u00eb t\u00eb vjetra n\u00eb Europ\u00eb, ku historia greke romake, baroke dhe moderne bashk\u00ebjetojn\u00eb n\u00eb t\u00eb nj\u00ebjt\u00ebn hap\u00ebsir\u00eb. Ka kaos dhe bukuri e pik\u00ebrisht k\u00ebto elemente e b\u00ebjn\u00eb kaq t\u00ebrheq\u00ebs p\u00ebr fotografin\u00eb, kineman\u00eb dhe mod\u00ebn.<\/p>\n

\"\"<\/p>\n

Markat duket se po k\u00ebrkojn\u00eb vazhdimisht autenticitet dhe Napoli ofron di\u00e7ka q\u00eb nuk mund t\u00eb prodhohet n\u00eb studio. Kjo zgjedhje vjen edhe n\u00eb nj\u00eb moment interesant p\u00ebr vet\u00eb Zara-n. Gjat\u00eb viteve t\u00eb fundit, marka spanjolle ka investuar gjithnj\u00eb e m\u00eb shum\u00eb n\u00eb projekte me identitet duke bashk\u00ebpunuar me emra q\u00eb kan\u00eb l\u00ebn\u00eb gjurm\u00eb n\u00eb bot\u00ebn e mod\u00ebs, nga fotografi Steven Meisel te stilist\u00eb si Stefano Pilati dhe s\u00eb fundmi, John Galliano. Kjo ka ndihmuar n\u00eb krijimin e nj\u00eb gjuhe vizuale q\u00eb me sa duket k\u00ebrkon t\u00eb shkoj\u00eb p\u00ebrtej produktit dhe ta vendos\u00eb mod\u00ebn brenda nj\u00eb rr\u00ebfimi m\u00eb t\u00eb gjer\u00eb kulturor. Mbase kjo \u00ebsht\u00eb arsyeja pse fushata e Zara-s duket m\u00eb shum\u00eb si nj\u00eb film i shkurt\u00ebr sesa si nj\u00eb reklam\u00eb mode. N\u00eb videon promovuese t\u00eb koleksionit t\u00eb publikuar para pak dit\u00ebsh shihet se kamera nuk fokuson vet\u00ebm veshjet. Ajo ndalet te mbi fasadat historike, te l\u00ebvizja e njer\u00ebzve n\u00eb rrug\u00eb, te ndjesia e nj\u00eb vere tipike italiane q\u00eb duket e paprekur nga koha.<\/p>\n

N\u00eb mod\u00eb, vendet zgjidhen me po aq kujdes sa edhe veshjet. N\u00eb videon e shoq\u00ebruar nga tingujt e \u2018Funicul\u00ec Funicul\u00e0\u2019, qyteti italian shfaqet larg imazhit t\u00eb zakonsh\u00ebm turistik. Kamera l\u00ebviz mes tregjeve, limon\u00ebve t\u00eb vendosur n\u00ebp\u00ebr tezga, tavolinave me pjata spageti, rrugicave t\u00eb mbushura me njer\u00ebz dhe trafikut karakteristik napolitan. Mes tyre kalojn\u00eb modelet duke krijuar nj\u00eb dialog spontan mes mod\u00ebs dhe jet\u00ebs s\u00eb p\u00ebrditshme.<\/p>\n

\u00cbsht\u00eb nj\u00eb zgjedhje interesante sepse n\u00eb vend q\u00eb t\u00eb nd\u00ebrtoj\u00eb nj\u00eb estetik\u00eb t\u00eb p\u00ebrsosur dhe t\u00eb distancuar nga realiteti, Zara zgjedh nj\u00eb qytet q\u00eb jeton p\u00ebrmes kontrasteve t\u00eb tij. Mes arkitektur\u00ebs historike, zhurm\u00ebs s\u00eb trafikut, drit\u00ebs mesdhetare dhe energjis\u00eb s\u00eb rrug\u00ebs, Zara duket se ka gjetur at\u00eb q\u00eb k\u00ebrkon sot moda bashk\u00ebkohore: nj\u00eb histori q\u00eb ndihet reale.<\/p>\n

Prandaj zgjedhja e Napolit nuk duket si nj\u00eb vendim i zakonsh\u00ebm marketingu, por si nj\u00eb zgjedhje p\u00ebr t\u00eb p\u00ebrcjell\u00eb ndjesi p\u00ebr stin\u00ebn q\u00eb po troket dhe pak vende arrijn\u00eb ta mish\u00ebrojn\u00eb ver\u00ebn me aq personalitet sa Napoli.<\/p>\n

\u2014 THELB,<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ka qytete q\u00eb sh\u00ebrbejn\u00eb si sfond dhe ka t\u00eb tjer\u00eb q\u00eb p\u00ebr shum\u00eb arsye marrin rol kryesor. P\u00ebr fushat\u00ebn e saj m\u00eb t\u00eb re, Zara ka vendosur t\u00eb mos tregoj\u00eb thjesht p\u00ebr koleksionin e saj t\u00eb fundit, por ta p\u00ebrcjell\u00eb p\u00ebrmes nj\u00eb atmosfere dhe p\u00ebr ta b\u00ebr\u00eb k\u00ebt\u00eb ka zgjedhur Napolin. N\u00eb videon e titulluar […]<\/p>\n","protected":false},"author":2,"featured_media":3390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,42],"tags":[],"tmauthors":[64],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mode","category-tendence"],"_links":{"self":[{"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/posts\/3387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3387"}],"version-history":[{"count":1,"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/posts\/3387\/revisions"}],"predecessor-version":[{"id":3389,"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/posts\/3387\/revisions\/3389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=\/wp\/v2\/media\/3390"}],"wp:attachment":[{"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3387"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/thelb.al\/index.php?rest_route=%2Fwp%2Fv2%2Ftmauthors&post=3387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}